Events, Media and Influencer Engagement
Establishing The EDITION
in Southeast Asia
Overview
Upcycle led the launch of The Singapore EDITION, the brand’s first property in Southeast Asia. Through a comprehensive PR strategy—including strategic pitching, media fam stays, curated tastings, and executive interviews—we spotlighted the property’s design, sustainability ethos, and signature F&B concepts, with coverage in top outlets. The highlight was a four-day official launch weekend, activating the hotel’s key spaces and creating a glamorous entertainment experience for over 500 local and international guests.
Client
The Singapore EDITION
Press
