Experiential Events, Media Relations
Celebrating House of Suntory’s 100 years of Japanese craftsmanship
Overview
Upcycle brought House of Suntory’s global centennial campaign to life in Southeast Asia through a series of unique experiences that captivated media and influencers from Singapore, Malaysia, Thailand, and Vietnam. Hosted distillery tours in Japan, an immersive exhibition and tasting at the ArtScience Museum in Singapore, and an air-side pop-up with local celebrities at Changi Airport generated buzz and reinforced the brand’s pioneering spirit and relentless pursuit of quality.
Client
House of Suntory
Press
![[BREAKING] The MICHELIN Guide has officially launched in Aotearoa New Zealand in a historic first for the Oceania region, spanning Auckland, Wellington, Christchurch and Queenstown.
New Zealand has debuted with 110 establishments, including 1 Two MICHELIN Stars, 14 One MICHELIN Star, 35 Bib Gourmand and 60 MICHELIN Selected.
We’re proud to have partnered with @tourism_nz to bring the story to regional audiences through strategic media communications and a curated 8D7N familiarisation programme — taking a select group of regional media across Auckland, Christchurch and Wellington to experience the country’s culinary story beyond the ceremony.
From acclaimed restaurants and celebrated wineries to luxury lodges, local artisans and spectacular landscapes, food in New Zealand is inseparable from place, culture, and manaakitanga. With @michelinguide’s recognition, we’re excited to see how New Zealand’s culinary culture continues to shine in its next chapter.
#UpcycleComms #PRLife #MICHELINGuideNZ #TourismNewZealand](https://scontent-tpe1-1.cdninstagram.com/v/t51.82787-15/730226177_18113408138497798_3459456214450512057_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=EY0YxWMZRz8Q7kNvwFVVG16&_nc_oc=Adocg_yBhljAa31XDQuvVOfNVq5peaFWu2m-urrctmolYojagmx_czhJH6ng2O4a0eo&_nc_zt=23&_nc_ht=scontent-tpe1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=QRZ_YnGCVJySHi8ONpEt0g&_nc_tpa=Q5bMBQFgYWC9n7zBkx3HSWR_sdi1gWWsAcsS5eKpU9z6ZH4MqiR8FCg41tCUO56u6bAtA_WmdWjlJS_b&oh=00_AQA29NEYUU-3bgVeUJb8EnENEOYV8XeLSISPhLt7sKVhFQ&oe=6A6830E2)
![[BREAKING] The MICHELIN Guide has officially launched in Aotearoa New Zealand in a historic first for the Oceania region, spanning Auckland, Wellington, Christchurch and Queenstown.
New Zealand has debuted with 110 establishments, including 1 Two MICHELIN Stars, 14 One MICHELIN Star, 35 Bib Gourmand and 60 MICHELIN Selected.
We’re proud to have partnered with @tourism_nz to bring the story to regional audiences through strategic media communications and a curated 8D7N familiarisation programme — taking a select group of regional media across Auckland, Christchurch and Wellington to experience the country’s culinary story beyond the ceremony.
From acclaimed restaurants and celebrated wineries to luxury lodges, local artisans and spectacular landscapes, food in New Zealand is inseparable from place, culture, and manaakitanga. With @michelinguide’s recognition, we’re excited to see how New Zealand’s culinary culture continues to shine in its next chapter.
#UpcycleComms #PRLife #MICHELINGuideNZ #TourismNewZealand](https://scontent-tpe1-1.cdninstagram.com/v/t51.82787-15/730226177_18113408138497798_3459456214450512057_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=EY0YxWMZRz8Q7kNvwFVVG16&_nc_oc=Adocg_yBhljAa31XDQuvVOfNVq5peaFWu2m-urrctmolYojagmx_czhJH6ng2O4a0eo&_nc_zt=23&_nc_ht=scontent-tpe1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=nYv8sXt5DGYw0fWGPkPZzw&_nc_tpa=Q5bMBQGf0WCTHgvNwxhMjRS14RrmbdLtH8w60BmoErfNYyMdXRXb3XR_fxozy9YJvwVeLCiHy3saMtPY&oh=00_AQD1psxGf3X0uDMaFS7fvL5X1_3e4p17PqUxg-TYGOLibg&oe=6A6830E2)
