Upcycle Communications
Empower. Elevate. Evolve.
Creative communications and cultural intelligence
for luxury brands with a story to tell.
Our team brings a potent blend of style and soul to every partnership, every project, every conversation. We believe in the quiet power of great storytelling—
the kind that transforms perception, sparks conversation, and unlocks possibility.
Our expertise includes

Some of our
best stories
“We’ve been working with Upcycle Communications for more than 5 years – their dedication, understanding of the market and attention to detail is unmatched. They deliver consistent service throughout and understand the media landscape very well. Always willing to give advice and insights – a testament to their kindness and willingness to take our brand to success in the region.”
Valeri Mouton
Global PR Manager, &Beyond
The work is
the reward

TravMedia PR Awards 2025
Jennifer Dembitz Lifetime Achievement Award
Marketing Interactive PR Awards 2022
Best F&B Campaign (Gold) GOOD Meat by Eat JUST
Best Consumer Launch (Silver) SkyHelix Sentosa
PRCA APAC Awards 2022
Travel and Lifestyle Award Launch of SkyHelix Sentosa
Marketing Interactive PR Awards 2021
Best PR Campaign: Lifestyle & Travel (Gold) Bringing andBeyond Home
Marketing Interactive PR Awards 2019
Most Creative PR Stunt (Silver) Finnair Flies Santa Claus to Singapore
Marketing Interactive The Loyalty & Engagement Awards
Best Loyalty Programme (Launch/Relaunch) My Millennium
Best Loyalty Programme (Travel/Hospitality) My Millennium












![[BREAKING] The MICHELIN Guide has officially launched in Aotearoa New Zealand in a historic first for the Oceania region, spanning Auckland, Wellington, Christchurch and Queenstown.
New Zealand has debuted with 110 establishments, including 1 Two MICHELIN Stars, 14 One MICHELIN Star, 35 Bib Gourmand and 60 MICHELIN Selected.
We’re proud to have partnered with @tourism_nz to bring the story to regional audiences through strategic media communications and a curated 8D7N familiarisation programme — taking a select group of regional media across Auckland, Christchurch and Wellington to experience the country’s culinary story beyond the ceremony.
From acclaimed restaurants and celebrated wineries to luxury lodges, local artisans and spectacular landscapes, food in New Zealand is inseparable from place, culture, and manaakitanga. With @michelinguide’s recognition, we’re excited to see how New Zealand’s culinary culture continues to shine in its next chapter.
#UpcycleComms #PRLife #MICHELINGuideNZ #TourismNewZealand](https://scontent-tpe1-1.cdninstagram.com/v/t51.82787-15/730226177_18113408138497798_3459456214450512057_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=IM7ityJbkAAQ7kNvwH7pdxh&_nc_oc=AdpMyCTAYSCcQO2Tzr-v_pTDAK5chouZwmrxmwld3qbjPrEMhhFIIQjojWqFit26Xvo&_nc_zt=23&_nc_ht=scontent-tpe1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=wGCzgwxvqSGhtSWjy3nLWA&_nc_tpa=Q5bMBQHg3BqJbIWXUPbnUTzu8O06iqzTKzToyajdJbAW24yShSZ2FJKAI-zXx5-iGb3lb7X8e_PhB1BJ&oh=00_AQCLfF3x2MfevTi5azsarydvi14WGtqSVngBfU8YZUiDMA&oe=6A4B2FE2)


![[BREAKING] The MICHELIN Guide has officially launched in Aotearoa New Zealand in a historic first for the Oceania region, spanning Auckland, Wellington, Christchurch and Queenstown.
New Zealand has debuted with 110 establishments, including 1 Two MICHELIN Stars, 14 One MICHELIN Star, 35 Bib Gourmand and 60 MICHELIN Selected.
We’re proud to have partnered with @tourism_nz to bring the story to regional audiences through strategic media communications and a curated 8D7N familiarisation programme — taking a select group of regional media across Auckland, Christchurch and Wellington to experience the country’s culinary story beyond the ceremony.
From acclaimed restaurants and celebrated wineries to luxury lodges, local artisans and spectacular landscapes, food in New Zealand is inseparable from place, culture, and manaakitanga. With @michelinguide’s recognition, we’re excited to see how New Zealand’s culinary culture continues to shine in its next chapter.
#UpcycleComms #PRLife #MICHELINGuideNZ #TourismNewZealand](https://scontent-tpe1-1.cdninstagram.com/v/t51.82787-15/730226177_18113408138497798_3459456214450512057_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=IM7ityJbkAAQ7kNvwH7pdxh&_nc_oc=AdpMyCTAYSCcQO2Tzr-v_pTDAK5chouZwmrxmwld3qbjPrEMhhFIIQjojWqFit26Xvo&_nc_zt=23&_nc_ht=scontent-tpe1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=Bh5gNoTGsBZiEX6WWZh-Aw&_nc_tpa=Q5bMBQGOXU66I2nUo8y80JFLCUWUVsfSDGmSPZj0D6ibYEIQYq1Kaw9zelFIuS7S10eux6rFxHd7aY0M&oh=00_AQC6PGu1Sj7P6KAI1wzXGvLoL9bOxvJysbu0S5E7VvXCXg&oe=6A4B2FE2)


