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Ideas that soar.

We believe in messages that land. 

moments and markets.

actually moves the needle.

  Stories that travel across

And work that

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MEET THE TEAM

Upcycle Communications is
creative communications and cultural intelligence for luxury brands .

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About

Upcycle is the art of

thoughtful transformation.

Upcycle connects

reality and possibility.

Upcycle is a collaborative process.

Our team brings a potent blend of style and

soul to every partnership, every project,

every conversation.

 

We believe in the power of great storytelling—

the kind that transforms perception, sparks conversation, and unlocks possibility.

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We are strategists and storytellers, united by a shared instinct for what feels relevant, refined and culturally in tune.

 

Our approach is both intuitive and informed — grounded in emotional intelligence, shaped

by experience, and guided by a deep

sensitivity to context.

 

We help brands step confidently into their

next chapter.

Above all, we believe in collaboration —building close partnerships with the brands we work with, asking the right questions, challenging when it matters, and always working towards something more thoughtful, more distinctive, more enduring.

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Experience

Our Expertise

We shape narratives.
Build credibility.
Create lasting value.

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Le Labo: Building a tribe of connected creatives
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Heveya: Storytelling sleep wellness and intentional living

Communications

We shape how brands are understood — with clarity, consistency and intent. From defining brand strategy and positioning to crafting messaging that resonates across markets, our work builds a strong and enduring foundation. We cultivate meaningful media and influencer relationships, ensuring every interaction reflects the brand at its most compelling.

Content

We create content that does more than capture attention — it builds momentum. From photography and videography to copywriting and full-scale content production, every element is designed to feel cohesive and culturally attuned.

 

Our content is both creatively led and strategically grounded, ensuring it cuts through the noise and resonates with the right audiences, in the right way.

Community

We build connection and brand affinity through experiences, partnerships and people. From thoughtfully curated events and immersive brand moments to creative collaborations, we bring brands into meaningful dialogue and authentic engagement with their audiences. 

VIEW OTHER WORKS
Panpuri: Designing a culturally relevant market entry for a coveted cult brand
Hevaya: Storytelling sleep wellness and intentional living
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  • Jennifer Dembitz

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    Founder & Managing Director

  • Jennifer has 25 years of experience advising some of the world's most respected travel, hospitality and luxury brands. Her strength has always been getting to the point: what a brand is really trying to say, and why people actually care.

     

    She founded Upcycle Communications in 2020 to deliver an agency approach built on clarity, strong relationships and lasting impact. She’s someone who builds and communicates brands, teams, and ideas. 

Meet the Team

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  • Felicia Poh

    Senior Account Director

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    A natural all-rounder, Felicia moves effortlessly between strategy, storytelling and execution. She moves with speed but intent and has an unwavering attention to detail and a relentless commitment to excellence.

     

    A champion of optimising delivery processes and ensuring high-touch client servicing, she is passionate about bringing brands together, nurturing client partnerships and driving cross-functional growth for the business. 

  • Saloni Rishiraj

    Associate Account Director

  • With experience at both large communications agencies in India and boutique consultancies in Singapore, Saloni brings a nuanced perspective on the needs of brands across sectors.

    She has a nose for a good story, an unwavering tenacity for securing meaningful coverage, and a knack for building trust with media and clients alike.

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