Hilton Luxury Brands2025-10-30T10:40:22+08:00

Let’s connect

Email

hello@upcyclecomms.com

Address

The Great Room Afro-Asia
63 Robinson Road L8, Singapore 068894

Socials

@coach has done it again: with the successful launch of @thecoachrestaurantsg, the global fashion house has brought the dynamic spirit of New York City to Singapore in a way that feels all at once new, and yet elegantly timeless. True to the brand’s philosophy of expressive luxury, the restaurant represents Coach’s latest foray into crafting immersive experiences at the intersection of fashion, culture and community, with the goal of connecting with its consumers with more than just products. We are proud to have supported Coach in bringing the brand’s creative vision to life, and to have hosted our media and KOL friends to a first taste of The Coach Restaurant’s lineup of iconic New York steakhouse classics.   #UpcycleComms #CoachNY #TheCoachRestaurant
This Fall, @tumitravel brought the vibrant energy and sophisticated elegance of New York City to the heart of the shopping district of Orchard Road. . We were delighted to host media and KOL friends to get up close and personal to the Fall 2025 collection in a space that was designed to artfully channel The Big Apple’s vibrant architecture and cultural rhythm — a fitting tribute to TUMI’s design nucleus this season.   #UpcycleComms #TUMI #TUMISG
Curated cassettes, steak sandwiches, caviar-topped sundaes and martinis done your way? Yes please!
 
We recently had our media and creator friends over to experience @thecoachbarsg.
 
Nestled in the heart of Keong Saik Road, this hidden cocktail den, with its rich red wallpaper, warm lighting, and the city’s largest selection of vintage cassette tapes, masterfully brings together fashion, music and drinks into one warm, welcoming space. Whether you’re planning Monday night drinks, a cosy date, or celebrations with friends - this is where you’ll want to be.
 
#UpcycleCommunications #TheCoachBarSG #CoachSingapore #SGBars #SGNightLife
@coach has done it again: with the successful launch of @thecoachrestaurantsg, the global fashion house has brought the dynamic spirit of New York City to Singapore in a way that feels all at once new, and yet elegantly timeless. True to the brand’s philosophy of expressive luxury, the restaurant represents Coach’s latest foray into crafting immersive experiences at the intersection of fashion, culture and community, with the goal of connecting with its consumers with more than just products. We are proud to have supported Coach in bringing the brand’s creative vision to life, and to have hosted our media and KOL friends to a first taste of The Coach Restaurant’s lineup of iconic New York steakhouse classics.   #UpcycleComms #CoachNY #TheCoachRestaurant
This Fall, @tumitravel brought the vibrant energy and sophisticated elegance of New York City to the heart of the shopping district of Orchard Road. . We were delighted to host media and KOL friends to get up close and personal to the Fall 2025 collection in a space that was designed to artfully channel The Big Apple’s vibrant architecture and cultural rhythm — a fitting tribute to TUMI’s design nucleus this season.   #UpcycleComms #TUMI #TUMISG
Curated cassettes, steak sandwiches, caviar-topped sundaes and martinis done your way? Yes please!
 
We recently had our media and creator friends over to experience @thecoachbarsg.
 
Nestled in the heart of Keong Saik Road, this hidden cocktail den, with its rich red wallpaper, warm lighting, and the city’s largest selection of vintage cassette tapes, masterfully brings together fashion, music and drinks into one warm, welcoming space. Whether you’re planning Monday night drinks, a cosy date, or celebrations with friends - this is where you’ll want to be.
 
#UpcycleCommunications #TheCoachBarSG #CoachSingapore #SGBars #SGNightLife
Crafting a press trip is about more than just a destination, it’s about shaping an experience. We had the privilege of doing exactly that as we planned an unforgettable adventure to luxury outfitter @andbeyondtravel’s newest outpost Suyian Lodge, located in the heart of Kenya’s Laikipia Plateau. Across 44,000 acres of private wilderness, we witnessed elephants crossing dirt tracks, lionesses lounging on rocks, and the Samburu people sharing their songs, stories, and traditions in their manyatta. The four days spent in the sprawling savannah were built around connection: with the land, with the majestic wildlife, with the local communities who call it home, and with one another. These shared moments, genuine conversations and even the unexpected detours are what turn a press trip into a lasting story. This is what we love about our work: turning destinations into stories worth sharing, and stories into memories that resonate long after the journey had ended.   #UpcycleCommunications #andBeyondTravel #andBeyondSuiyan #SuyianConservancy #AfricanSafari #LuxuryTravel #SafariLuxury

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