Brand Activations, Corporate Profiling, Events, Media and Influencer Relations, Press Trips
Shaping Waldorf Astoria’s Next Era of Luxury
Overview
From the highly anticipated reopening of Waldorf Astoria New York to landmark launches in Osaka and Shanghai, Upcycle partners with Hilton luxury brands across Asia Pacific to shape a compelling regional narrative of modern luxury rooted in legacy. We’ve driven sustained visibility for the brand and key properties through strategic communication campaigns, high-touch media events, and a steady cadence of storytelling. More than just the big moments, it’s about building long-term cultural relevance for one of the world’s most iconic hospitality brands.
Client
Waldorf Astoria
Press
Condé Nast Traveler: First in: Waldorf Astoria Osaka, Japan
Forbes: New Waldorf Astoria Osaka Raises The Bar On Luxury In Japan’s Second City
