Community Building, Media and Influencer Relations, Product Seeding
Building a tribe of connected creatives for fine perfumer Le Labo
Overview
In a world of fast fashion and fast beauty, Upcycle amplified Le Labo’s slow perfumery philosophy in Singapore, helping them to curate a thoughtful presence in conversations around craftsmanship and conscious beauty. From planning and executing launches of new fragrances to communicating product announcements, media pitching and product seeding, Upcycle develops and nurtures Le Labo’s exclusive community of like-minded creative personalities to increase awareness and grow brand love.
Client
Le Labo
Press
