Experiential Events, Media Relations
Celebrating House of Suntory’s 100 years of Japanese craftsmanship
Overview
Upcycle brought House of Suntory’s global centennial campaign to life in Southeast Asia through a series of unique experiences that captivated media and influencers from Singapore, Malaysia, Thailand, and Vietnam. Hosted distillery tours in Japan, an immersive exhibition and tasting at the ArtScience Museum in Singapore, and an air-side pop-up with local celebrities at Changi Airport generated buzz and reinforced the brand’s pioneering spirit and relentless pursuit of quality.
Client
House of Suntory
Press
![This month, we had the privilege of launching @lelabofragrances’ City Exclusive collection. Paying tribute to cities around the world, these sought-after creations are usually only available in the city that inspired them, and nowhere else. However, once a year - and once a year only - the entire City Exclusive collection travels to meet the world— and is available across all Le Labo labs for the month of September.
We welcomed our community of like-minded creatives and media to experience the new OSMANTHUS 19 scent, inspired by the blend of past and future unique to the city of Kyoto. From now till the end of month, stop by to get yours [✨]
#UpcycleCommunications #LeLabo #LeLaboSG #SpritzHereArriveThere #CityExclusiveEvent](https://scontent-tpe1-1.cdninstagram.com/v/t51.82787-15/551069187_18079624937497798_3992402569928459744_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=1-7&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Hqn7x4TSVKIQ7kNvwGgfqE5&_nc_oc=AdnXZrpDr3go_A4axSgCIVxsWn_uVZwS8CQM7dlW0AjH5DlVy3UtJGU7sdkGHS9ldIc&_nc_zt=23&_nc_ht=scontent-tpe1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=gBgqKUH289gITLxVl249WA&oh=00_AfjJg44fLMaFcEwXq4dBRmyS8TGRjFGUYuEoe_29feql_g&oe=690DEE04)