When Hong Kong’s classical Pilates authority Heather Thomas opened a branch of her acclaimed FLEX Studio in Singapore, Upcycle helped her educate fitness enthusiasts and beginners alike about the tenets and benefits of Joseph Pilates’ original teachings. Upcycle carefully crafted FLEX Studio’s local messaging, orchestrated exclusive sessions for top lifestyle media and fitness influencers, and facilitated media interviews to spotlight Heather’s expertise and unique approach. Coverage garnered made FLEX Studio stand out in a competitive space, resulting in new members and increased business.

FLEX Studio