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SIX. That’s the number of nominations that we’ve picked up ahead of the @marketinginteractive_asia 2026 PR Awards on 17 April.🏆 

We’re beyond honoured to be recognised across a number of categories. And this year, we’re especially proud to be celebrated as a team. 

Our nominations include:
💅 Best PR Campaign: Beauty & Wellness - PANPURI Brand Launch in Singapore | @panpuriofficial 
🍦 Best PR Campaign: F&B - Coach - The Coach Coffee Shop Singapore Launch | @thecoachcoffeeshopsg 
🧳 Best PR Campaign: Lifestyle & Travel - TUMI’s 50th Anniversary | @tumitravel
🎂 Best Anniversary Campaign - TUMI’s 50th Anniversary | @tumitravel 
🙌 PR Champion of the Year (Agency) – Jennifer Dembitz
🫶 PR Team of the Year (Agency) – Upcycle Communications

We are also proud to have supported for Best PR Campaign: Lifestyle & Travel - Hilton’s Waldorf Astoria Osaka Global PR Launch | @waldorfastoriaosaka 
 
These nominations reflect the incredible partnerships we share with our clients and a team that brings creativity, cultural intelligence, and big hearts to everything we do. We are thrilled to see the work recognised, and beyond grateful for partners who trust us to push ideas further.

#UpcycleComms #PRLife #PRAwards
いらっしゃいませ!

Last week, we had the pleasure of gathering our media and influencer friends at @grandcopthornewaterfront for the launch of Sakura Serenity Buffet by Food Capital. Set against stunning riverfront views, guests were treated to a four-hands culinary showcase by Michelin-trained Chef Elson Lee and Guest Chef Keiji Matoba. Highlights included Chef Keiji’s Signature Wagyu Dish and Chef Elson’s Pitan Tofu, alongside a grand spread of desserts inspired by Japanese patisserie classics.

In honour of 60 years of Japan–Singapore diplomatic relations, this year’s edition also boasted a series of immersive experiences, including a live carving of a 40kg tuna and cultural performances by HIBIKYA featuring Taiko and Koto.

A huge thank you to everyone who joined us, and to the incredible team behind this one-of-a-kind experience. And if you’d like to experience the Sakura Serenity Buffet, it’s running till 31st May.

ごちそうさまでした!

#UpcycleComms #GrandCopthorneWaterfront #FoodCapitalSG #SakuraSerenityBuffet
At Upcycle, we believe in taking time to unwind—whether at home or outside ✨

Swipe to see how we’ve been spending our days off, and take some inspo for your next break. 

Featured:
@theicebathclub_sg
@theotherroomsg
@yagyohaven
Hort Park

#UpcycleComms #PRLife
SIX. That’s the number of nominations that we’ve picked up ahead of the @marketinginteractive_asia 2026 PR Awards on 17 April.🏆 

We’re beyond honoured to be recognised across a number of categories. And this year, we’re especially proud to be celebrated as a team. 

Our nominations include:
💅 Best PR Campaign: Beauty & Wellness - PANPURI Brand Launch in Singapore | @panpuriofficial 
🍦 Best PR Campaign: F&B - Coach - The Coach Coffee Shop Singapore Launch | @thecoachcoffeeshopsg 
🧳 Best PR Campaign: Lifestyle & Travel - TUMI’s 50th Anniversary | @tumitravel
🎂 Best Anniversary Campaign - TUMI’s 50th Anniversary | @tumitravel 
🙌 PR Champion of the Year (Agency) – Jennifer Dembitz
🫶 PR Team of the Year (Agency) – Upcycle Communications

We are also proud to have supported for Best PR Campaign: Lifestyle & Travel - Hilton’s Waldorf Astoria Osaka Global PR Launch | @waldorfastoriaosaka 
 
These nominations reflect the incredible partnerships we share with our clients and a team that brings creativity, cultural intelligence, and big hearts to everything we do. We are thrilled to see the work recognised, and beyond grateful for partners who trust us to push ideas further.

#UpcycleComms #PRLife #PRAwards
いらっしゃいませ!

Last week, we had the pleasure of gathering our media and influencer friends at @grandcopthornewaterfront for the launch of Sakura Serenity Buffet by Food Capital. Set against stunning riverfront views, guests were treated to a four-hands culinary showcase by Michelin-trained Chef Elson Lee and Guest Chef Keiji Matoba. Highlights included Chef Keiji’s Signature Wagyu Dish and Chef Elson’s Pitan Tofu, alongside a grand spread of desserts inspired by Japanese patisserie classics.

In honour of 60 years of Japan–Singapore diplomatic relations, this year’s edition also boasted a series of immersive experiences, including a live carving of a 40kg tuna and cultural performances by HIBIKYA featuring Taiko and Koto.

A huge thank you to everyone who joined us, and to the incredible team behind this one-of-a-kind experience. And if you’d like to experience the Sakura Serenity Buffet, it’s running till 31st May.

ごちそうさまでした!

#UpcycleComms #GrandCopthorneWaterfront #FoodCapitalSG #SakuraSerenityBuffet
At Upcycle, we believe in taking time to unwind—whether at home or outside ✨

Swipe to see how we’ve been spending our days off, and take some inspo for your next break. 

Featured:
@theicebathclub_sg
@theotherroomsg
@yagyohaven
Hort Park

#UpcycleComms #PRLife
POV: You’re celebrating the Lunar New Year with us - swipe to see what went down!
 
From all of us at Upcycle Communications, we wish you and your loved ones a very happy and healthy Lunar New Year. Here’s to proud new beginnings, relentless inspiration and unbridled success as the Year of the Horse arrives.
 
#UpcycleComms #PRLife

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