Mission
In just six weeks and under Covid restrictions, create a global impact for the launch of GOOD Meat, Eat JUST’s lab-grown, cruelty-free chicken, the first cultured meat in the world to receive regulatory approval.
Outcome
To mark this world-first and Singapore-first milestone, UC launched an intensive media relations campaign that involved securing C-suite interviews with top outlets including AFP, BBC, Bloomberg, CNA, CNBC, SCMP and WSJ, resulting in upwards of 150 media placements.
In partnership with AWETHENTIC studios, UC also organised a series of educational immersive dining experiences for media and KOLs at private members’ club 1880, the first location in the world to sell cultured meat.
