Events, Media and Influencer Engagement
Establishing The EDITION
in Southeast Asia
Overview
Upcycle introduced The Singapore EDITION, the brand’s highly anticipated first hotel in Southeast Asia, to discerning luxury travellers, media and local glitterati through a multi-faceted PR strategy and myriad activations, including a dynamic launch party for 600 of Singapore’s most influential, from Fiona Xie, Jade Seah and Michelle Chia, to Hossan Leong and Nathan Hartono. Hosted culinary, wellness and cultural experiences resulted in over 926 million impressions in Singapore alone from Nov 2023 to July 2024.
Client
The Singapore EDITION
Press
